Practice Lead: Product Design

As the Practice Lead for Product Design, the individual is accountable for the strength, maturity, and effectiveness of the product experience design capability across GRiD, and holds the overall Digital C.I. for the group. This includes UX, UI, and content design as an integrated component of product experiences, delivered through multi disciplinary collaboration with product, proposition, market insights, innovation, customer experience, technology, and content teams.

• Develop and manage the strategy for product experience design as a capability, ensuring alignment to business strategy, customer needs, and regulatory context.
• Provide thought leadership on the evolution of product, content, and experience design practices, informed by emerging trends, technologies (including AI), and industry best practice.
• Develop and maintain policies, frameworks, and governance models for product and content design in alignment with the broader design value chain and Design Centre of Excellence (CoE).
• Own and manage the maturity of the product design practice against agreed maturity models, ensuring continuous improvement and measurable uplift.
• Use data, insight, and qualitative feedback to assess the effectiveness and impact of the practice, informing prioritisation and improvement initiatives.
• Champion the practice across the Group, building sponsorship, advocacy, and adoption through structured change and engagement approaches.
• Define and govern the methods, standards, tools, and techniques used to execute product and content design across the design value chain.
• Establish content design principles, standards, and frameworks that ensure clarity, usability, accessibility, brand consistency, and regulatory compliance.
• Ensure product and content design approaches are aligned to organisational strategy, operating models, and delivery environments.
• Lead the creation, management and governance of the Digital C.I. for the group.

• Bachelor’s degree in Design, Human‑Computer Interaction, Content Design, Digital Media, Marketing, Technology, Business, or a related field.
• 8+ years’ experience in product, UX, or content design roles, with at least 3–5 years operating at a senior or practice‑level leadership capacity.
• Proven experience building, governing, or maturing design or content practices within complex, regulated, omni‑channel environments.
• Experience working in Agile, cross‑functional product environments alongside product, technology, and business stakeholders.
• Demonstrated track record of enabling high‑quality design outcomes at scale.