Mobile App Product Manager
Salary
Not disclosed
Job Type
contract
Posted
3 days ago
Closing date
31 Jul 2026
Job Description
As a Mobile App Product Manager, you will work closely with our development, executive, and marketing teams to maintain the health, performance, and evolution of the app. You will take full ownership of the product roadmap—building, testing, and optimizing existing features while driving adoption and increasing subscriber growth.
Key Responsibilities
- Lead overall product strategy and execution for the mobile app.
- Drive development of minimal but high-impact features in collaboration with the wider content team.
- Serve as the primary point of contact for developers and lead weekly alignment calls on priorities.
- Define clear KPIs and evaluate success metrics related to app performance.
- Track and report weekly on usage data, churn, and retention.
- Monitor analytics and translate insights into actionable product improvements.
- Analyze in-app behavior, customer feedback, and competitor research to inform feature creation and bug resolution.
- Manage ongoing processes for gathering and implementing user feedback.
- Partner with the content team to shape content strategy based on consumption insights.
- Upload, manage, and maintain all in-app content.
- Lead cross-functional lifecycle alignment across retention, marketing, and analytics to improve new-user activation.
- Collaborate across teams to develop promotional strategies that expand the user base.
- Own the AI product roadmap as a core retention lever, optimizing responsiveness and personalization to increase engagement.
- Drive app store SEO and optimize listings for discoverability and conversion.
- Act as the internal expert and ambassador for the app.
- Ensure strong coordination with website and customer service teams for promotion, support, and troubleshooting.
Requirements
- 3–5 years of product management experience focused on consumer mobile apps (iOS and Android preferred).
- Experience working with subscription-based products is advantageous.
- Strong ability to interpret customer behavior and performance data to inform decisions.
- Experience in content-rich environments such as media, wellness, health tech, or entertainment is a plus.
About the employer
We Work Remotely
We Work Remotely is a hiring organisation operating in South Africa within the activate talent sector. They are currently recruiting for the Mobile App Product Manager role advertised on this page. Visit the official application link for more about the company, its culture and the team you would be joining.
Interested in this role at We Work Remotely?
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