Senior Manager: Digital Marketing (GMCA)

A Senior Digital Marketing Manager develops and implements digital marketing strategies to drive brand growth, consideration and customer engagement. The role will oversee strategic digital workstreams to drive overall digital marketing transformation, across the groups whilst supporting in best practice on campaigns across various channels, including SEO, social media, email, and paid ads. The role involves analyzing performance metrics and optimizing campaigns to meet business objectives. The candidate must collaborate with other departments, regions and stay updated on industry trends. Additionally, they work with budgets, track ROI, and report on campaign effectiveness to stakeholders.

• Implementation of critical workstreams aligned to driving a digital first approach in marketing across the group.
• Collaborate with the marketing teams across business units to assist in the execution of for lead generation, customer acquisition, and revenue growth through performance marketing approaches.
• Create and refine user journeys, ensuring seamless digital experiences across the bank's website, mobile app, and other online touchpoints.
• Utilize and manage a variety of digital marketing tools and platforms for campaign execution, tracking, and reporting.
• Ensure all digital marketing initiatives align and comply with relevant banking regulations, industry standards, and internal policies.

• Bachelor's degree in Marketing, Digital Marketing, Communications, Digital Media, or related field.
• Proven experience of 8+ years in digital marketing management.
• A strong knowledge of Meta Business & Ads Manager on social media platforms.
• Experience with digital tools like Hootsuite or Similar.
• Strong analytical skills with the ability to interpret data and derive actionable insights.